How M'oishi Launched a new product line during the pandemic

by Dhiren Bhatia / May 09, 2020

In this episode, M'OISHÎ founder and CEO, Carole Moawad, tells us how she was able to grow her business idea into a multi-store business in just three years.  After discovering mochi, a delicious, Japanese handcrafted dessert, Carole realized how this well-loved product is available in other parts of the world, but had not been introduced and popularized yet in Dubai. With that opportunity, she decided to launch this product line locally, giving it a new twist, building a solid branding around it and was able to develop and branch out to at least 16 shops in UAE, slowly making waves in the online markets as well.

As Carole discusses the challenges in starting a business from scratch, she also talks about strategy, growth mindset and how they were able to launch a brand new product line right through the COVID-19 pandemic.

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